Introduction to Digital Marketing
- What is digital marketing?
- How is it different from traditional marketing?
- Difference between Digital and traditional marketing?
- Discussion on E-Commerce
- Discussion on new trends and current scenario of the world?
- How can digital marketing be a tool of success for companies?
- Video importance of digital marketing.
- Analysis of recent info graphics released by companies about digital marketing.
- How did digital marketing help the small companies.
- Categorization of digital marketing for the business
- Diagnosis of the present website and business.
- Analysis of business, present website and media or promotion plan.
- Setting up vision, mission, and goals of Digital Marketing.
- What is a website
- Types of websites.
- Layout of websites.
- Website registration.
- Hosting the website practically in the class.
- Integrating the website static or dynamic.
Introduction to SEO:
- Introduction to search engines
- How search engines works?
- Google Webmaster Tool (Search Console)
- Google Algorithms and Updates (penalties)
- Business Analysis
- keyword analysis
- Web position Analysis
- Competition Analysis
- On page optimization techniques
- Off page Optimization techniques
- Server Side Optimization
- Black Hat SEO Techniques
- Report Generation
- Implementation of SEO on a live project
- SEO Tools
- SEO Report card layout and Diagnosis Chart Creation.
Introduction to SMO:
- Introduction to Search Engine Marketing.
- Tools used for Search engine Marketing.
- PPC /Google Adwords Tool.
- Display advertising techniques.
- Report generation.
Introduction to Social Media Marketing and social Media Optimization:
- Introduction to social Media Marketing
- Advanced Facebook Marketing
- WordPress blog creation
- Twitter marketing
- Linkedin Marketing
- Google plus marketing
- Pin Interest
- Social Media Analytical Tools.
Email Marketing:
- How Email Marketing Works?
- Types of mails
- What to write
- how to write
- when to send
- Tools used in Email Marketing
- how to measure
- What is opt in what is double opt in.
- list creation
- List Management
- Auto responders
- Email marketing report generation and its Metrics.
Affiliate Marketing:
- What is Affiliate marketing
- Components of Affiliate Marketing
- How Affiliate Marketing Works
- How to become a merchant
- How to become a Publisher
- Costing techniques
- Product Allocation
- Affiliate marketing types
- Affiliate marketing tools
- Google Adsense account set up.
Mobile Marketing:
- What is Mobile marketing?
- How is it different from traditional marketing?
- ROI between Digital and traditional marketing?
- Discussion on E-Commerce.
Content Marketing:
- Types of Content marketing practises in Digital marketing
- How to implement Content marketing
- How to measure content marketing
- Introduction to Google Analytics
- Different types of analytical Tools
- Report generation
- Conversion tracking setup.
Online Reputation Management:
- Importance of ORM in Digital Marketing
- ORM tools and Techniques
Digital Marketing Ad design and automation tools:
- Digital Marketing Automation Tools
- Importance of automation tools
- Ad Design Concepts
- Ad designing Tools
Over all Implementation of Digital Marketing:
- implementing all the digital marketing practices on a project
- connecting one module to the other module
- rotating the customer
- conversion tracking set up.
